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The New Bathing Suit

[ 0 ] July 22, 2015 |

Miami swim week 2015 is expected to be a major success. This is according to an article written by Aria Hughes, titled Drift Away, published on July 7,2015 in Women’s Wear Daily. The show exhibits July 18-21. The trade show has many more exhibitors this year and is showing many more new lines.

The swimwear market has grown substantially. Many new swimwear designers and manufacturers are jumping on the bandwagon to gain their fair market share. Unlike past years, the show will not feature an on site fashion show due to decreased space at the exhibit hall and increased exhibitors. While this may have disappointed the press it has not stopped the number of buyers registered for the trade show, according to Rick Fatzinger, co-founder of the Hammock swim trade show.

Judy Stein, Swim Show organizer reports to Hughes that this years’ show will host 100 new lines. Stein also says, “People are very positive because women’s swimwear is one of these industries that continues to grow.” Most of this growth is credited to consumers wearing swimwear as ready to wear.  As a result, designers/manufacturers are increasing their lines by adding new adaptations through color, pattern, fabric and silhouette. Swim styles now include reversible swimwear, mix and match swimwear and the ever popular cover-up. Cover-ups are not just tunics anymore, they include dresses,wraps and pants. In addition, this year’s exhibit will show more plus size and D cup swimwear.  Many of the new influx of brands include mens and childrens swim lines. According to Stein, these lines have always been a part of the show but not to the capacity they are now.

This years’ festivities will include a opening party hosted by Lycra, a relaxation spa for exhibitors and an open to the public pop-up shop of luxe swimwear and lingerie. Also there will be a few fashion shows hosted at off site locations. This year the show will host a special learning experience instead of it’s usual trend show. Exhibitors have the opportunity to attend a workshop on how to increase sales via social media and e-commerce.

The swimwear industry is growing exponentially. Participating designers in this year’s show include many new-comers and many well known names such as Gottex, Ellen Tracy and Tomy Bahama, just to name a few. According to the NPD Group, US cover-up sales amount to 369.5 million dollars, up 16% from last year. The total women’s swimwear sales in the US are 3.3 billion dollars , up 10% from last year.  This market seems to be an excellent one if a design company is looking to increase their bottom line.

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Category: Beauty & Fashion

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