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The Cycles Of Fashion

[ 0 ] July 23, 2015 |

Fashion is rarely revolutionary and is mostly evolutionary. Style changes slowly from season to season. Only when there is a major shift in lifestyle has style changed swiftly and drastically. An example would be at the end of WWII when Christian Dior revolutionized the fashion industry with his drastic changes to silhouette. During the war, the depression forced designers to create styles that used less fabric. This reminds me of a style report on The Morning Show that sleeveless is in, even for winter clothes. We are in a slow economy. I am convinced that sleeveless is “in style” because it cost less to manufacture sleeveless clothes. The sleeve alone can add another yard to a garment. I think sleeveless in winter clothes is most likely a fad. In today’s market, it seems the fabrics are not high quality and there are fewer garments made of natural fabrics. Perhaps this too is the business of fashion surviving in slow economy. Just as we saw the rise of the SUV when gas was inexpensive and now the green generation is all about the smart car.

Fashion is a sign of the times. The world has accelerated at the speed of light. The industrial revolution changed the color and styles of fashion to a more functional clothing that people were comfortable to work in. Women’s liberation changed fashion. The digital revolution has accelerated fashion tremendously; perhaps made current fashion cycles run their course faster. While classic styles were born from the 70’s and 80’s, most styles were fast fashion. If only we had saved our espadrilles. Bell bottoms were born in the seventies but have now evolved into wide leg pants; a different adaptation. The 90’s were all about comfortable clothes. Today, our obsession with staying young greatly affects our fashion choices. Innovations in beauty and skin care products keep us believing that we will forever look young and we want to dress that way too.

Fashion changes from generation to generation. Each generation has a different value system. We have gone from the baby boomers in girdles to pantyhose to today’s women in Spanx. This is due to changes in the times as well as changes in technology. The millennials are a body conscious generation. Hip hop and it’s influence has promoted a certain body type which makes certain silhouettes and fabrics high fashion. While these styles have seen different adaptations and many knock-offs, they seem to be long-run fashions. They have hit a plateau in their cycle and have yet to decline.

The value system of the millennials highly affects fashion. They are more diverse than ever before. They are more about self expression than any generation before them.┬áMillennials are more educated than any generation before them. They are absolutely more technologically affluent than any other generation. For example, I notice that most of this generation do not wear watches. They’ve never had to. The time is on their smart phone. Apple, the most innovative company of our time, has found a way to bring the watch back into high fashion with their Apple Watch. Compare that to the Swatch. I look forward to seeing what this generation has to offer the fashion industry as we move forward.

Work Cited: Stone, Elaine. The Dynamics of Fashion. New York: Bloomsbury, 2013. Print.

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Category: Beauty & Fashion

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